ABOUT AMARA
Amara represents a high quality lifestyle, blending timeless elegance with modern entrepreneurial spirit. Made for the go-getters, those who live life on their own terms, our timepieces are a reflection of your journey, growth and the legacy you are building.
By thoughtfully launching our collections in some of the world’s most iconic locations, we foster a global community united by curiosity, drive, and purpose. Amara is for those who live life on their own terms. Curious, driven, and purpose-led. We create opportunities for individuals to express their ambition, their journey, and their authenticity, all while embracing the timeless elegance that defines us.
Founded in England, Amara was born from a desire to create something meaningful in a world increasingly dominated by disposable products and short-term thinking. We’re committed to offering true quality that’s both accessible and enduring, reflecting the values that matter most to the modern individual.
I’ve always admired classic watch design, the elegance, the heritage, the sense of permanence. But I wanted to create something that felt more in tune with this generation. Something timeless, but more personal. More lived-in.
Inspired by my grandfather’s quiet taste and the minimalist icons I used to pass in storefronts, I set out to build a brand that captures that feeling of a never-ending summer. Effortless, ambitious, and full of intention.
Amara is for the quietly confident. The ones who move with purpose, who value culture, good manners, and quiet ambition. People who don’t need to prove anything, they just live it.
Proudly made in Germany, our watches are built to last, without the inflated price tag.
