Amara is a well lived, high quality lifestyle, blending classic elegance with modern entrepreneurial spirit. Our watches are made for those who live life on their own terms.

Founded in London in the summer of 2024, a legacy mindset influences our designs, strategically launching in some of the world’s most desirable locations, offering a sense of community and belonging to our growing global following.

Our mission is to provide more than just a product – making each piece a step in your personal journey to ‘level up’ in every aspect of life.

Proudly made in Germany, we focus on bringing quality into the lives of our community whilst having fun and exuding passion in all that we do.