ABOUT AMARA
Amara represents a high quality lifestyle, blending timeless elegance with modern entrepreneurial spirit. Made for the go-getters, those who live life on their own terms, our timepieces are a reflection of your journey, growth and the legacy you are building.
By strategically launching our products in some of the world’s most sought-after locations, we cultivate a sense of community and belonging for our growing global following. Amara is for those who live life on their own terms. Curious, driven, and purpose-led. We create opportunities for individuals to express their ambition, their journey, and their authenticity, all while embracing the timeless elegance that defines us.
Founded in England, Amara was born from a desire to create something meaningful in a world increasingly dominated by disposable products and short-term thinking. We’re committed to offering luxury that’s both accessible and enduring, reflecting the values that matter most to the modern individual.
Proudly made in Germany, Amara combines timeless design with precision engineering. We believe that exceptional craftsmanship should be within reach, which is why our watches offer luxury without the high price tag.
The idea for Amara was born from a simple passion for well-made timepieces. Our founder’s daily walks past the windows of Patek Philippe, Cartier, and Rolex inspired a vision of creating something that brought together the elegance of classic watches with an accessible price. Amara is also a tribute to family. Our founder’s grandfather, a seasoned collector of elegant, minimalistic watches, taught us that a great watch is more than a piece of metal on your wrist, it’s a reflection of who you are. That philosophy guides every watch we make.
This family influence, coupled with a deep respect for the history of watchmaking, has shaped Amara’s philosophy of creating watches.
We offer our customers a step forward in their personal journey, to help them raise the bar in every aspect of life, from their style to their sense of purpose. Our watches are a reminder of the journey you’re on, one of ambition, progress, and the quiet confidence that comes with staying true to yourself. With every launch, we aim to connect with people who share our values of quality, craftsmanship, curiosity and ambition.
