LA, The City of Dreams
We couldn’t have picked a more fitting backdrop than Los Angeles. The city is home to some of the world’s most influential athletes, entrepreneurs, and entertainers. From the glamour of Hollywood to the stunning beauty of its beaches, LA is a place where ambition thrives and dreams are built. Every corner of this vibrant city tells a story of success, stories of those who dared to dream big and worked tirelessly to make those dreams a reality.
Our campaign shoot took us from the beaches of Malibu to the opulence of Bel-Air. Nestled in the heart of the Platinum Triangle, Bel-Air is the epitome of luxury. Its grand estates, gated communities, and exclusive clubs make it the perfect setting to capture the essence of Amara, a brand built for those who understand that success is a mindset, not a destination. The homes here represent more than just wealth, they represent a lifestyle, a way of living that reflects personal achievement and prestige.
Rodeo Drive: The Dream and the Inspiration
No LA campaign is complete without a stop at Rodeo Drive in Beverly Hills, one of the most iconic shopping streets in the world. With its luxury boutiques and exclusive shops, it’s the perfect mix of style and aspiration.
The energy here, with its sleek storefronts and sophisticated crowd, really captures what Amara is all about: chasing something bigger, living at the highest level. Shooting in the heart of Beverly Hills, we couldn’t help but think about the future.
One day, Amara will have its own flagship store right here. However for now, it’s the perfect setting to remind ourselves of the journey ahead, one we’re on with Tom Beckles and everyone who wears an Amara piece.
A Campaign That Speaks to the Bold
As the shoot wrapped up, one thing was clear: this campaign was about more than just showing off a product. It’s about a mindset, a way of life, and a community of people who are unapologetically driven. Just like Tom Beckles, Amara is for those who are constantly pushing forward, leveling up, and building something bigger.
Whether we were on the beaches of Malibu or the streets of Beverly Hills, every shot told a story of ambition, excellence, and the kind of success that comes from living with purpose. This is only the beginning, and we’re excited to have Tom Beckles with us as we continue to grow Amara and the lifestyle it represents.
