Los Angeles is a place where ideas take shape and ambition thrives. A global hub for creatives, entrepreneurs, and athletes, its mix of energy, focus, and visual beauty made it the perfect backdrop for this campaign.

From the golden beaches of Malibu to the refined calm of Bel-Air, each location added a different layer to the story. Malibu gave us freedom and light. Bel-Air offered quiet luxury, with private estates and timeless architecture. These settings reflect the world Amara speaks to. Confident, intentional, and always moving forward.

No LA trip is complete without a stop at Rodeo Drive in Beverly Hills, one of the most iconic shopping streets in the world. With its luxury boutiques and curated storefronts, it blends aspiration and precision.

Shooting in the heart of Beverly Hills made us think about the future. One day, Amara will have its own flagship store here. For now, it’s a reminder of the path ahead, and a moment to appreciate where we are, on this journey with Tom Beckles and everyone who chooses Amara.

As the shoot wrapped up, one thing was clear: this campaign was about more than just showing off a product. It’s about a mindset, a way of life, and a community of people who are unapologetically driven. Just like Tom Beckles, Amara is for those who are constantly pushing forward, leveling up, and building something bigger.

Whether we were on the beaches of Malibu or the streets of Beverly Hills, every shot told a story of ambition, excellence, and the kind of success that comes from living with purpose. This is only the beginning, and we’re excited to have Tom Beckles with us as we continue to grow Amara and the lifestyle it represents.